Michael talks about typography, how he likes to keep things simple and why hyphens, paper, lemons, and Rachel make him happy.
Michael Stinson is the founding partner of Ramp Creative, co-founder and lead director at TypeEd and a professor at Laguna College. Heâ€™d tell you more about himself but he says you probably wouldnâ€™t want to know too much.
Michael came to us prepared with a list of things that make him happy! First item? Hyphens and typesetting .
He is a traditionalist who likes to see a beautiful rag in body copy. He was taught that when you donâ€™t use hyphens, you get negative space arrows that contradict the direction in what youâ€™re reading. Subconsciously, those jagged and triangular shapes are powerful, working against the flow of reading left to right.This is a semi subconscious deterrent to the flow in which they are reading.
There has to be a balance, Michael says, between making a design look â€˜tight and bitchinâ€™ and what the reader is used to.
â€œWe canâ€™t over-focus on it to make it all beautiful because weâ€™re disregarding the reader and the way we normally read as a society.â€
Next up? Paper. He still loves print design and misses going on press and smelling the ink and paper. A super sensitive tactile guy, the surfaces, textures and sheens of paper are elements that make him happy.
At a restaurant, it takes him forever to order off of a paper menu because heâ€™s focusing on various things: type, layout, surface and texture. And If he doesnâ€™t like the experience because of something heâ€™s observed designed related? Heâ€™s been known to walk away. (Like people using â€˜Futuraâ€™ on the menu of a fancy French restaurantâ€”what?!)
What else makes him happy? Lemons. Especially Meyer.Thereâ€™s something about the taste, he saysâ€”a perfect balance between sweet and sourâ€”that makes him happy. So does the color (You canâ€™t beat yellow!).
Who makes him happy? His partner in life and business, Rachel, he says. She is a good compliment to him. Corrects him when he goes on tangents. A tremendous support who has widened his self viewpointsâ€”Michael calls her his human lemon.
Last but not least, the drink of choice that makes him happy is scotch. Although he used to be a beer guy, he realized how difficult it was to lose weight as you get older. Enter scotch, or whiskey, which you can sip, doesnâ€™t have a lot of carbs but gives you the same end result.
Want to make Michael happy? Sent him a box of lemons or case of whiskey.
Links / Read / See / Hear
Jason Zappolo for editing and mixing this episode; follow Jason on instagram.
Orly Margulis for social media support; follow Orly on linkedIn.
RocÃo CastaÃ±eda for ongoing support; follow RocÃo on instagram.